12 Self-Promotion Strategies for Introverts

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Introverts are awesome! They are the calm, humble, thoughtful people who are quietly doing a ton of work and taking very little credit! Introverts tend to be deliberative and self-aware; they tend to be detail-oriented; they spend a lot of time thinking and reflecting; and, they can give intense focus and concentration to a task.

Introverts are also the best leaders for proactive teams because they listen to their followers and are receptive to the team’s ideas (Harvard Business School, 2010). Introverted leaders view their positions as a responsibility to take care of the people and organizations entrusted to them. And, they tend to be great problem solvers – developing solutions based on observations, research and reflection.

Given these characteristics, how do introverts make connections and sell themselves in the workplace? Here are 12 self-promotion strategies for introverts:

1. Use social media. Introverts tend to excel at writing. Excellent social media content can set you apart from others. Another advantage of social media is you can choose to engage when you feel inspired or schedule a regular time to be active when you feel most sociable.

2. Give a presentation. Introverts tend to be more creative and energized when they can think alone. Planning a presentation for a conference or staff training allows you the time and space to research, plan and prepare (all things that introverts are great at doing!) and then showcase your knowledge and skills.

3. Be prepared. Introverts are thoughtful processors, which can create anxiety around events or conversations that require thinking on our feet. Prepare for meetings or social events with one or two ideas that you can contribute based on the topic or purpose of the meeting.

4. Be confidently quiet. Being quiet can sometimes be misinterpreted as being insecure, annoyed, or uninterested. Although you may be thinking deeply about the topic being discussed, be aware of your body language, non-verbal cues, and other signals you may be unintentionally sending to others.

5. Build one-on-one relationships. Introverts prefer deep meaningful relationships rather than having lots of contacts. Focus on developing strong connections with influential people in your life – mentors, stakeholders, supervisors – rather than trying to please or engage with everyone.

6. Provide solutions. Introverts are keen observers. They miss very little, although others may assume they are not engaged. Introverts are also great at connecting the dots and executing. Use the information you learn, observe the gaps, connect the missing pieces, and use the information to propose solutions or improve your work.

7. Create your community. Identify the other quiet observers around you and take intentional action to make a connection. Other introverts are likely to understand your needs and can help provide support and encouragement. Also, seek out other self-proclaimed introverts who are successfully navigating the extrovert world and who can give you guidance and suggestions (such as Keith Ferrazzi).

8. Build a portfolio. Introverts tend to avoid tooting their own horn. A portfolio does the talking for you. Use examples of your work to demonstrate your skills during an interview or meeting. It can include photos, certificates, writing samples, lists of projects, or letters of recommendation.

9. Schedule meetings. Spontaneous meetings can derail an introvert. In order to stay in touch with other staff members, schedule time into your calendar for catching up or reviewing projects. If you miss your opportunity in an impromptu meeting, you can also follow up afterward in an email or one-on-one.

10. Network intentionally. Introverts are great at research and asking poignant questions. Before you attend an event, pick one or two people you want to meet. Research the person(s) and develop a few potential talking points or questions.

11. Create trust. Introverts are great listeners, and by using your listening and empathy skills you can make others feel calm and secure. People remember the way you make them feel more than what you say. When you can establish trust with others, you become seen as fair, ethical, and competent.

12. Serve others. Introverts are characterized by humility, a desire to serve others, and the ability to empower others. These are  also the traits of servant leadership – a powerful style of many leaders of high-performing companies. The best leaders treat others with respect and acknowledge the contributions of others. When you find ways to make other people successful, help them accomplish their goals, and support others, your load becomes lighter, your path becomes easier, and you become unstoppable!

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